Louis Vuitton opened its first store exclusively dedicated to fine jewelers.

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History of Louis Vuitton

Louis Vuitton First Jewelry Store

Louis Vuitton is widely known because of its luxurious brand and products. But not only luxury bags were they producing rather jewelries as well. Louis Vuitton provides jewelry as well to complete men and especially women’s needs in fashion. These products will totally add on your fashion style.
Louis Vuitton opened its first store exclusively dedicated to fine jewelers and watch making along with its first fine jeweler’s workshop at 23, Place Vendome. The location is just a few meters away from 4, rue Neuve des Capucines, the historic address where, in 1854, Louis Vuitton established his very first store, signaling the birth of the house’s world-renowned savoir-faire.
Precious stones from all over the world come to their journey’s end here in the expert hands of men and women who will create exceptional pieces that will recount and celebrate the continually renewed legend of l’Ame du Voyage (Spirit of Voyage) that is unique to Louis Vuitton.
These were eye-popping diamonds, designed by Lorenz Baumer, Louis Vuitton’s artistic director of fine jewelry. He’s a gifted creator, who won fame with the discerning transatlantic crowd, when he moved from costume jewellery, to high-end jewelry, in 1992.
The elegantly cool interiors of 23 Place Vendome are the work of architect Peter Marino who has chosen natural materials and soft tones to highlight the jewels. It’s evident simplicity does not jar with the sumptuousness of the jewels; it simply accompanies and complements their radiance. The serene space is clad in light rosewood paneling and tobacco leather, allowing the jewels to shine.
The global jewelers market is worth about 40 billion euros ($50.76 billion), strategy consultants Roland Berger suggest. A recent study by Bain indicates that the market could grow by 10 percent a year until 2014, faster than either apparel or perfume and cosmetics.
The new Paris store will sell both mid-range items, from as little as 650 euros ($820), to diamond and sapphire-encrusted necklaces and rings that can sell for millions. The move towards jewelers allows the French brand ? best known for handbags and frocks by chief designer Marc Jacobs ? to capture a market that some consultants believe is set to grow faster than other luxury segments.

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