Louis Vuitton brand is worth more than Tiffany, Fendi, Cartier, Rolex and Chanel combined.

History of Louis Vuitton
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History of Louis Vuitton

Louis Vuitton: The World’s Strongest Brand

Louis Vuitton is widely known as world’s strongest brand not only because of its famous LV brand but for its high-class quality and craftsmanship that made Louis Vuitton stand out. Louis Vuitotn’s product has the best quality.
The world of luxury is not just exclusive, it is highly secretive too. Several of the very large luxury brands were privately hides like Chanel and Rolex. Therefore, they do not need to report their annual or quarterly results. Even when the companies are publicly listed, like Louis Vuitton or Gucci, they are part of much bigger companies which makes assessing the individual performance of the brands very hard to do with any accuracy.
The French fashion house, for which Marc Jacobs is the creative director, is worth $25.9 billion (£16.5 billion) according to Millward Brown Optimor's 2012 Top 100 BrandZ study . The valuation means that Vuitton accounts for approximately one third of parent company LVMH's market capitalisation, which is estimated at $78 billion (£49.7 billion).
The range of Louis Vuitton products were combine with its global appeal and strong price premium make it, by far, the biggest name in luxury. It also plays a near perfect game in terms of brand management with its products only being sold through its own superbly run boutiques and with a no discounting policy that saw it last a run sale in 1986. Louis Vuitton brand is worth more than Tiffany, Fendi, Cartier, Rolex and Chanel combined.
Some would site history as the reason and America’s relative youthfulness. The American dream is built from a belief that anyone can make it. It’s an entirely exclusive as meritocratic philosophy and one that lends itself well to consumer goods where everyone is in the target market. But, luxury is a different beast, one that celebrates the principle of exclusivity and an ideal that not every consumer can or should be part of a brand’s clientele. The French dominate luxury because they have a culture that is comfortable with artistic development and one entirely at ease with the idea of excluding most to include the few.

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