Louis Vuitton is still named as one of the most valuable luxurious brand.

History of Louis Vuitton
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History of Louis Vuitton

History of Louis Vuitton

Louis Vuitton or shorter known as LV is a French fashion house founded in 1854. Louis Vuitton is one of the world's leading international fashion houses; it sells its products through standalone boutiques, lease departments in high-end department stores, and through the e-commerce section of its website.
Louis Vuitton appears on most of its products ranging from luxury trunks, and leather goods to ready to wear, shoes, watches, jewelry, accessories, sunglasses and books. This Louis Vuitton has been named as the most valuable luxury brand. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Gillette and before Wells Fargo. The brand itself is estimated to be worth over USD $19 billion. It is one of the most counterfeited brands in the fashion world due to its image as a status symbol. Ironically, the signature Monogram Canvas was created to prevent counterfeiting. In 2004, Louis Vuitton fakes accounted for 18% of counterfeit accessories seized in the European Union.
Since the 19th century, the manufactures of Louis Vuitton goods have not changed, their luggage were still made by hand. Iconic bags of Louis Vuitton include the Speedy bag and Never full bags. Each season Louis Vuitton produces rare, limited edition bags that are generally only available by reservation through larger Louis Vuitton stores. Many of the company's products utilize the signature brown Damier and Monogram Canvas materials, both of which were first used in the late 19th century. All of the company's products exhibit the eponymous LV initials. The company markets its product through its own stores located throughout the world, which allows it to control product quality and pricing. It also allows LV to prevent counterfeit products entering its distribution channels. In addition, the company distributes its products through the company's own website, LouisVuitton.com.
The Louis Vuitton company carefully cultivates a celebrity following and has used famous models, musicians, and actors such as Keith Richards, Madonna, Jennifer Lopez, Sean Connery, Hayden Christensen and most recently Angelina Jolie in its marketing campaigns. Until now, Louis Vuitton is still named as one of the most valuable luxurious brand. It still manufactures different fashionable luxurious products for women’s as well as for men’ too.

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